How Manufacturing Content Marketers Can Reduce Stress on Engineers

CONTENT MARKETING, INDUSTRIAL CONTENT MARKETING, INDUSTRIAL MARKETING, INDUSTRIAL WEBSITES, Uncategorized|

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or... Read More How Manufacturing Content Marketers Can Reduce Stress on Engineers

Marketing to Engineers—Why Digital is the Dominant Strategy

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Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve... Read More Marketing to Engineers—Why Digital is the Dominant Strategy

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

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Gated content is the most common way for manufacturers to generate leads from industrial... Read More To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing is Not Just for ToFU

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Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why... Read More Industrial Marketing is Not Just for ToFU

How Industrial Marketing for Manufacturers Helps in Building New Relationships

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Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me,... Read More How Industrial Marketing for Manufacturers Helps in Building New Relationships

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

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Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular... Read More Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

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Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and... Read More Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

What Content do Engineers Want When Visiting Websites?

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The goal of the proposed ordinance is to create safe venues for customers and to discourage illegal... Read More What Content do Engineers Want When Visiting Websites?

Lead Generation for Manufacturers: Understanding the Alphabet Soup

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Lead generation for manufacturers is not easy, and it takes time and effort. A lead is a lead, right? Depends... Read More Lead Generation for Manufacturers: Understanding the Alphabet Soup

Using Manufacturing Blogs for Lead Generation

CONTENT MARKETING, INDUSTRIAL CONTENT MARKETING, INDUSTRIAL MARKETING, INDUSTRIAL WEBSITES|

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead... Read More Using Manufacturing Blogs for Lead Generation

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